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Nigerian Entrepreneur of the Day: Ibinabo Usoroh of Itoby’s Culture Mix


Spread Media presents our Entrepreneur of the Day Ibinabo Usoroh of Itoby’s Culture Mix

Itoby’s Culture Mix is an ethnic interior decorating and handicrafts store. they offer ethnic interior decorating services and also stock African themed arts and handicrafts sourced from all over Africa. they have mirrors, lamps, gift items, clothing, foot ware, artwork, rugs, fabrics, accessories, furniture and tableware all made from natural materials and African themed.



Full Names:  Ibinabo Usoroh

Date of Birth:  22nd of September

Schools Attended:  Queens College Yaba Lagos, the University of Benin, Queen Mary, University of London

Hobbies: Travelling, Reading Autobiographies, Arts and Crafts


Name of Business:   Itoby’s Culture Mix

Main Services of Business:  Ethnic Interior Decorators, African Arts and Handicraft shop.

Target Clients:   Art enthusiasts, Ethnic Gift Lovers, New Home Owners, Businesses and expatriates.

Location of Business:   No 45 Evo Road, GRA Phase 2, Port Harcourt

Strengths:  My business is unique and a niche area in interior decorating. It achieves 2 major things; promoting African arts and crafts by increasing awareness and appreciation for cultural things and aids local artisans financially as all featured craft is sourced right from them.

Initial Challenges faced:  People not really appreciating African craft and viewing it as ‘local’, competing with the quest for foreign things. This has been overcome as people are beginning to catch on and appreciate how beautiful, unique and diverse African Design can be.


Main Inspiration:  Africa, with its extraordinary wealth of colours, textures, patterns, styles and traditions is my inspiration. Africa creates excitement born out of a deep passion and attraction for cultural and historical items.

Distinctive Qualities from Competitors:  My area of focus in interior decorating is a niche area as not many people are into it. There is a spirit of African Design, a warmth and tranquility that speaks to the soul.  It is a very distinct and beautiful area. This has distinguished me from my competitors.


Vision of Business in 5-10years: I see Itoby’s culture mix becoming a brand name in the interior décor world nationally and internationally making unique stand out interior décor in a class of its own

Favorite Quote:  Just Do it!


Message to other Entrepreneurs: Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”

Message to would-be Entrepreneurs:  If you think you are beaten, you are. If you think you dare not, you don’t! If you want to win, but think you can’t, It’s almost a cinch you won’t. If you think you’ll lose, you’re lost; For out in the world, we find success begins with a fellow’s will; it’s all in the state of the mind. Life’s battles don’t always go to the stronger and faster man, but sooner or later, the man who wins is the man who thinks he can.”
– Walter D. Wintle,
   American Poet

Connect Box

Email: itobysculturemix@yahoo.co.uk

Facebook:  www.facebook.com/itobys

Twitter: www.twitter.com/itobys


Just as you’ve read this Profile, someone wants to read about you too.

At Spread Media, we seek to Identify, Celebrate and Expand Entrepreneurs in Nigeria both young and old. In addition to our new Category called Entrepreneurs Interviews, we have included the Entrepreneur Profile of the Day feature to help fulfill this purpose.

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About the Author
Titilayo Ama is the Co-founder of Spread Media, a #SocialMedia Coach and also a #GeekinPink. She is a passionate Business Blogger who loves helping small businesses with practical digital marketing strategies to help their businesses grow. An amazing Public Speaker on Youth Empowerment| Entrepreneurship| Girl & Tech. She is the Author of ”How Social is your Business‘” The Social Media Guide for Nigerian Businesses. Follow her on twitter: @teeteelayo
  1. Theresa Doghor Reply

    Awesome idea
    Good location too.

    Visit www.udookonjo.com for entrepreneurial training.

    • ibinabo Reply

      thanks Theresa!

  2. Theresa Doghor Reply

    Awesome idea
    Good location too.

    Visit www.udookonjo.com for entrepreneurial training. – See more at: www.spreadmediang.com/nigerian-entrepreneur-day-adekunbi-adeoye-sesewa/#comment-4478

  3. Nick Reply

    “Whether you think you can, or you think you can’t – you’re right.”
    — Henry Ford

  4. lukas Reply

    Can I have her phone number? I would really like to buy from her!

    many thanks,

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