Spread Media presents our Entrepreneur of the Day Ibinabo Usoroh of Itoby’s Culture Mix
Itoby’s Culture Mix is an ethnic interior decorating and handicrafts store. they offer ethnic interior decorating services and also stock African themed arts and handicrafts sourced from all over Africa. they have mirrors, lamps, gift items, clothing, foot ware, artwork, rugs, fabrics, accessories, furniture and tableware all made from natural materials and African themed.
Full Names: Ibinabo Usoroh
Date of Birth: 22nd of September
Schools Attended: Queens College Yaba Lagos, the University of Benin, Queen Mary, University of London
Hobbies: Travelling, Reading Autobiographies, Arts and Crafts
Name of Business: Itoby’s Culture Mix
Main Services of Business: Ethnic Interior Decorators, African Arts and Handicraft shop.
Target Clients: Art enthusiasts, Ethnic Gift Lovers, New Home Owners, Businesses and expatriates.
Location of Business: No 45 Evo Road, GRA Phase 2, Port Harcourt
Strengths: My business is unique and a niche area in interior decorating. It achieves 2 major things; promoting African arts and crafts by increasing awareness and appreciation for cultural things and aids local artisans financially as all featured craft is sourced right from them.
Initial Challenges faced: People not really appreciating African craft and viewing it as ‘local’, competing with the quest for foreign things. This has been overcome as people are beginning to catch on and appreciate how beautiful, unique and diverse African Design can be.
Main Inspiration: Africa, with its extraordinary wealth of colours, textures, patterns, styles and traditions is my inspiration. Africa creates excitement born out of a deep passion and attraction for cultural and historical items.
Distinctive Qualities from Competitors: My area of focus in interior decorating is a niche area as not many people are into it. There is a spirit of African Design, a warmth and tranquility that speaks to the soul. It is a very distinct and beautiful area. This has distinguished me from my competitors.
Vision of Business in 5-10years: I see Itoby’s culture mix becoming a brand name in the interior décor world nationally and internationally making unique stand out interior décor in a class of its own
Favorite Quote: Just Do it!
MESSAGE TO ENTREPRENEURS
Message to other Entrepreneurs: Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”
Message to would-be Entrepreneurs: If you think you are beaten, you are. If you think you dare not, you don’t! If you want to win, but think you can’t, It’s almost a cinch you won’t. If you think you’ll lose, you’re lost; For out in the world, we find success begins with a fellow’s will; it’s all in the state of the mind. Life’s battles don’t always go to the stronger and faster man, but sooner or later, the man who wins is the man who thinks he can.”
– Walter D. Wintle,
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