The Most Important Brand You will Ever Build

I love brands, they inspire us, they challenge us and for some of us, they pay the bills. Like them or love them brands are a part of our lives. They have been telling great stories about themselves since before we knew what stories where. They do this for good reason mind you,...
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SME Owners: Be Your Own Brand Strategist

Welcome to the SME Branding Series on The Spread Media Business Blog. Today’s post is a continuation to earlier posts in the series which started in 2013, if you missed them, please read them here…  In the early months of 2014, I participated actively in the birthing of two brand...
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Dear Nigerian SME! Get PROFESSIONAL with your Business Email Address

As a business owner, no matter how small your Business is, your business should have a professional image at all times. Getting a Business Email Address isn’t hard and you have to learn to stop sending mails to clients using free email services like Yahoo...
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You Are More Than Your 9 to 5 Job!

Having a 9 to 5 job feels great sometimes, the bills get paid on time and you can finally afford that house or car. You may not have all you want or the job of your dreams yet but suddenly it all seems possible. Gone are the days of being broke and even if you are, you are 30...
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How many colours are there in a rainbow?

Earlier in this week I got a new book into my library, quite a number of books actually and they were seemingly saying the same thing using different languages and different book cover designs and titles. I have only been able to scan through them all, not even started with any...
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Get Smart! Create that Multi-Million Dollar Business Idea!!

The process of conceptualizing ideas doesn't have to be mystical. Idea generation is not reserved for 'visionaries ' or 'mad scientist's'. Ordinary people like you and I can come up with great ideas that can become Multi-Million Naira empires. Here's a quote by Steve Jobs...
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Busyness is not Business

“Be regular and orderly in your life so that you may be violent and original in your work.”  Gustave Flaubert So you start the day full of enthusiasm. You’re excited about a new piece of creative work and itching to put your ideas into action. Firing up your computer, the...
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SME Owners: Your Brand is Not Your Logo

Happy New Year 2014 to you all Welcome back to the SME Branding Series on The Spread Media Business Blog. Today’s post is a continuation to earlier posts in the series, if you missed them you can read up here…   Permit me to confess ahead, the title “Your Brand is Not Your...
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Introducing The SME MarketHub, a FREE Service from GTBank for Nigerian Business Owners

For many Nigerian Business Owners, getting/using the right tools to expand their Business digitally might seem like a daunting experience. Recently at the #YTECH100 event for the 100 most Innovative Tech minds in Nigeria [I was selected ] which was held as a major highlight of...
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Key Social Media Tips to learn from the WestJet Christmas Viral Video

What does it take to make your content go viral? What does it take for your content to touch lives and trigger emotions? What does it take to create content that is shareable? These questions and more will be answered in this post inspired by the #WestJetChristmas Viral Video....
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Be part of the YouWin Business Plan Competition [Third Edition]

This is another great opportunity brought to us from The Federal Government to help curb the high rate of unemployment in Nigeria. The YouWin Business Plan Competition 3 is out now. Never heard of YouWin?? YouWiN! stands for Youth Enterprise with Innovation in Nigeria. It is an...
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SME Owners: Seven Steps To A Successful Brand

Welcome to the SME Branding Series on The Spread Media Business Blog. Today’s post is a continuation to earlier posts in the series, read them here…  According to Raoul Davis (quoting his Forbes article), “so many small business executives and entrepreneurs are clueless...
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