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Business Book of The Week: Negotiate to Win -The 21 Rules for Successful Negotiating by Jim Thomas

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Negotiation is one skill everyone needs in order to get more of what they want — to sell more, to keep costs down, to manage better, to strengthen relationships — to win! Our Business Book of The Week shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships.

Our Business Book of the Week is Negotiate to Win -The 21 Rules for Successful Negotiating by Jim Thomas

Negotiate to Win - Jim Thomas

It’s a book that gets to the heart of one of the most vital of all skills: Negotiating! Negotiating is one skill everyone needs to get more of what they want—to sell more, to keep costs down, to manage better, to strengthen relationships—TO WIN! Whether or not you realize it, you’re a negotiator, and to hone those skills NEGOTIATE TO WIN is for you


Jim ThomasJim Thomas is a Washington, D.C. attorney, author, speaker, trainer, and one of the most acclaimed and respected negotiators in the United States.  Mr. Thomas has specialized in negotiation for most of his 35-year law practice. His negotiating experience encompasses mergers and acquisitions, domestic and international business transactions, arms control, the environment, trade and diplomacy, labor relations, and a host of other fields. His clients include most of the Fortune 500, as well as non-profit groups, professional and trade associations, and federal, state, and local government agencies.

Mr. Thomas is the author of the Negotiate to Win® Workshop series, which since its debut 20 years ago has become one of the leading negotiation training programs in the world.


Negotiate to Win -The 21 Rules for Successful Negotiating covers all you’ll ever need to know about negotiating, including:

  • The 21 rules of successful negotiating — and how to defend against them!
  • “Quickies” — specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others
  • Why Americans are among the worst negotiators on Earth
  • How to overcome your natural reluctance to bargain
  • Why win-win negotiating is so vital
  • How to thoroughly prepare for your negotiations
  • How to deal with counterparts who intimidate or harass you
  • How to negotiate ethically — and deal with those who don’t
  • How to negotiate more successfully across cultural lines
  • Thomas’s Truisms — 50 memorable negotiating maxims
  • The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!

 Negotiation is not a policy. It’s a technique. It’s something you use when it’s to your advantage, and something that you don’t use when it’s not to your advantage – John  Bolton

Why not get a copy of our  Business Blog of the Week to learn new skills on how to Negotiate Business Deals better.

Negotiate to Win -The 21 Rules for Successful Negotiating by Jim Thomas is available on Konga.com 

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About the Author
Titilayo Ama is the Co-founder of Spread Media, a #SocialMedia Coach and also a #GeekinPink. She is a passionate Business Blogger who loves helping small businesses with practical digital marketing strategies to help their businesses grow. An amazing Public Speaker on Youth Empowerment| Entrepreneurship| Girl & Tech. She is the Author of ”How Social is your Business‘” The Social Media Guide for Nigerian Businesses. Follow her on twitter: @teeteelayo
  1. Jim Thomas Reply


    Thank you for recognizing my book, Negotiate to Win, as Spread Media’s Business Book of The Week. Readers continue to buy and recommend this international bestseller because it works. It quickly shows them how to reach long-lasting, win-win agreements that build profits, performance, and relationships.

    Best wishes,

    Jim Thomas
    Author, Negotiate to Win

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