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5 Benefits Of Being A Lifestyle Entrepreneur

I had a coaching session with my client this morning, so I got dressed in my new ‘work uniform’ which consists of a nice pair of skinny jeans and a fitted tee-shirt. I smiled as I look back almost a year ago when my work outfits consisted of smart suits, dresses and pants which...
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7 Questions Businesses Should Ask As The Year Ends

As the year comes to an end, I am always excited by the activity line up of conferences and events that I get to attend or hear about in the media. It is always a giddy feeling to see the Christmas lights come up on major streets in Lagos. However as a business owner; the year...
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5 S Principles For Business Success

As I encounter various ‘want to be’ or existing business owners and entrepreneurs’, one of the things that worry me is their unstructured or sometimes uninformed approach to building their business. These business owners are usually in two categories; the ones who started their...
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7 Reasons Why Linda Ikeji’s Business Model Is Working

Yesterday, I am unwinding after a long week and catching up on Game of Thrones season 1. I am enthralled by the power play and political maneuvers of Winterfell when my friend Toyosi Akerele-Ogunsiji​ buzzes me to get my opinion and business lessons learnt from Linda...
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7 Key Steps To Ensure That You Start And Run The Right Business

After my article about 5 reasons why you need a side gig, a number of people reached out to me that they would like to start a business, but were confused about which business to start and how to even go about starting it, so I decided to provide some guide lines on finding the...
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Have A Unique Business Strategy

When I speak to business owners, I always like to find out why they chose the business they are doing and what makes them different from other players in the market. I often find out that they are building their business doing what they have seen another business doing. This has...
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The Number 1 Reason Businesses Struggle!

I was walking down a street just off a major highway in Lagos and passed along several businesses. I was immediately burdened when I saw the open stores with bills to pay and little or no customers coming in. I wondered what I could do to help them and why so many small...
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Are Your Customers Raving Fans Or Raving Foes?

I followed a twitter conversation a couple of weeks ago when a popular actress asked people to comment on the customer service of various companies they had experienced. It was a moment of truth as many companies received strong criticism and were called out publicly for their...
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How To Run Your Business As A Business Not A Charity

A few months ago, we were in a business class for creative entrepreneurs and we told the participant that they would need to raise their prices if they want to run a profitable business. They all looked downcast and this really puzzled me, so I probed a little and they told me...
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What are you selling?

I was speaking to one of my clients the other day and I asked her what she was selling? She pointed out the skin and make up products she had around her store and looked at me puzzled as if it was not obvious to everyone what she was selling. So I rephrased the question; what do...
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Focus on the Money!

–In business, activity is not movement In the next few weeks, I am going to be writing on what I like to tag ‘reality business school’ which is targeted at people who have a side or full time business. I had a sense of remorse after I dropped the call with my very good...
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Learn How To Craft A Killer Sales Message That Brings In The Sale

You have a great product that you know people need and you have even gone the extra mile to identify your target customer, now it is time to reach out to them and convince them that you are the right person to offer them the product or service they require. This is the part that...
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