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5 Reasons Why Your Business Should Use Social Media

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What is Social Media? ”Social media are Computer Mediated Tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks” (Source: Wikipedia) .  Social Media is a force that has come to stay. Several Business Owners have been forced to use social media one way or the other mainly because their customers are adopting it. However, some business owners are still not convinced to come on-board. Whether you are having enough sales or not, social media is still something your business has to be a part of. We would highlight some of the reasons why you need to get on Social Media



  • Create more awareness for your Brand

The reach social media can generate for your brand has no borders. Social media exposes you to a wider audience without having to spend a fortune. Low budget social media campaigns and advertisements can help you reach a high percentage of your target audience within a short period of time.




  • Network More

Social media will let other businesses around the world find you easily. These businesses may proffer solutions to challenges you may be facing. Several businesses internationally or locally may for example offer tech solutions that will enable you work faster and smarter



  • Give your business a Global Outlook

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It’s 2015, we live in a global environment where everything is fast paced and you need to stay abreast of happenings around the world. Your business needs to be social to go global. You will probably need investment in your business so you can move faster, most investors would not be willing to work with a business that has got no social presence.



  • Handle Customer Feedback


Your customers are online and they are talking about you. Your social media presence has to be in place. Some customers will give several feedback about your business. You need to be able to track all these comments so as to take steps necessary to handle them


  • Showcase your Impact


You can use social media to showcase your impact and awesome customer feedback. Using this measure, you can attract more customers to your brand by making them aware of how good the service/products you offer is.

 Is your Business visible on Social Media? How has it helped you?

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About the Author
Titilayo Ama is the Co-founder of Spread Media, a #SocialMedia Coach and also a #GeekinPink. She is a passionate Business Blogger who loves helping small businesses with practical digital marketing strategies to help their businesses grow. An amazing Public Speaker on Youth Empowerment| Entrepreneurship| Girl & Tech. She is the Author of ”How Social is your Business‘” The Social Media Guide for Nigerian Businesses. Follow her on twitter: @teeteelayo

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